Develop a winning strategy
There are several factors that determine how quickly a home sells, and though some are out of your control, there are a few things that we can do to ensure your home sells When you want it to and for the most money.
Hire the right real estate broker
It's crucial to the successful sale of your home to hire the best real estate broker for the job, it is even more crucial when you’re looking to sell fast. Your agent must be experienced and have an action plan ready to executed day one of the listing contract. This will ensure that with the right price they will get your home listed and closed quickly.
When looking for agents, make sure you find someone you trust, who can help you balance getting the best price with selling at the most convenient time for you. You will want to interview the agent and ask:
How many homes have you listed and sold?
What are the selling steps?
What sets you apart from other agents?
How do you plan to market my home?
May I see reviews from your past clients?
Put together your ideal timeline
No one holds the real estate crystal ball or has the ability to control the housing market, but you can decide when to list your home and hire an agent to provide you with the best data available regarding buyer behavior and recent trends and statistics. So talk to me about the best time timeline for a quick sale in your market.
Price your house correctly
The real key to selling your home fast is pricing it right. An overpriced home can sit on the market for months no matter how well you time the listing or how much marketing you do.
I will provide you with a comparative market analysis (CMA), showing the listed and sold price for comparable homes that have recently sold in your market. We can meet in person and go over the best pricing strategies based on the buyer behavior in your market.
Tip from Jessica Nieto on pricing
It can be tempting to price your home at the high end of what you think it’s worth with the mindset that you’ll just negotiate down from there if you get a lower offer from a buyer. But this strategy of ‘testing the waters’ is detrimental to a successful, fast sale. If your home is priced too high, it won’t come up in homebuyers’ online searches, or worse, it will turn them off from wanting to make an offer.
Make some improvements
I will walk through your home with you and make some recommendations on things that you can do to maximize the profit on the sale of your home. If you can spend $100 to make $1000, it's worth considering. For example, toning a paint color down so that it is neutral and appeals to all. Adding some flowers in the garden bed, power washing the driveway or having your windows professionally cleaned.
Highlight your curb appeal
After all that work on the interior, don’t forget the exterior—it’s the first thing people will see when they arrive to tour your home! I may recommend hiring a professional landscaper to trim your plants, fertilize your lawn, or we can grab a few fresh flowers or succulents to spruce up the entry way.
Professional real estate photography can help your home sell faster and for more money. Statistics show that sellers who used a high-quality camera and lens for their listing photos got thousands of dollars more for their properties.
My professional team of photographers and videographers will create a digital media package to showcase your home to the World.
Touring homes and attending open houses
Talk to your agent about hosting an open house to get people in the door faster. Also, be flexible on when people can tour your home. The faster you can get people into your home, the faster you’ll start seeing offers.
Try to keep the home around 73 degrees during any tours. If it’s too hot or too cold, buyers won’t want to spend time looking around. Be mindful of powerful odors—avoid cooking before home tours and make sur
e any air fresheners are mild.
Negotiating for a faster close
If a buyer is interested in making an offer, their agent will likely contact your agent to see what will motivate you to accept. Are you willing to take less money if you can close faster (typically closing takes 30 to 40 days) or if the buyer waives contingencies? Your agent will confirm your strategy with you before negotiating.
Accepting an offer and closing
Once you accept an offer, you’ll enter the closing process. This typically involves a home inspection, appraisal, title, financing, and a final walk-through, though you may skip steps if any contingencies were waived by the buyer. I will guide you through the process and simplify each step in order to ensure a timely closing.